GLORIA VANDERBILT JEANS

1977-1976

Gloria Vanderbilt jeans launches the first ever line of designer jeans, designed specifically for women, utilizing innovations in denim.

1993

The Amanda Jean is introduced

2006

"The Amanda", The original slimming jean becomes the #1 selling style in America.

2021

Gloria Vanderbilt is named the #1 selling Women's plus-size jean in the US. (*According to NPD Group's U.S. Denim Retail Performance Awards based on U.S. sales revenue in 2021).

2022

"I have needs. Fit them." campaign launches.