GLORIA VANDERBILT JEANS
Gloria Vanderbilt jeans launches the first ever line of designer jeans, designed specifically for women, utilizing innovations in denim.
The Amanda Jean is introduced
"The Amanda", The original slimming jean becomes the #1 selling style in America.
Gloria Vanderbilt is named the #1 selling Women's plus-size jean in the US. (*According to NPD Group's U.S. Denim Retail Performance Awards based on U.S. sales revenue in 2021).
"I have needs. Fit them." campaign launches.