Gloria Vanderbilt Jeans

1977-1976
Gloria Vanderbilt jeans launches the first ever line of designer jeans, designed specifically for women, utilizing innovations in denim.

1993
The Amanda® Jean is introduced.

2006
The Amanda®, the original slimming jean, becomes the #1 selling style in America.

2021
The Amanda® Shirt is introduced.

2022
"I have needs. Fit them." campaign launches.

2024
Amanda’s Daughter and the
Amanda® Dream Jean are introduced.